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Hubspot Overview, Pricing, Features, Integrations, and Comparisons

What is Hubspot?

Hubspot has a wide range of tools and products for inbound marketing, sales, and customer service. They offer 5 Hubs for each respective suite.

The idea for Hubspot was conceived in 2004 by two graduate students at MIT who saw the need for a more helpful, less interruptive, customer service platform. Nowadays, Hubspot has over 140,000 customers in 120+ countries and can be seen as one of Salesforce’s main competitors.

Hubspot’s products and plans are sorted into Hubs for Marketing, Sales, Customer Service, CMS, and Operations. You can combine the Hubs to create your own bundle or choose the complete Hubspot suite. Their Live Chat is included in the Free Tools plan of the Service Hub. This suite also includes the free features of their CRM Hub.

In 2017 Hubspot acquired a company named Motion.ai, a company purely focused on creating the best chatbots. Motion.ai is now known as Hubspot’s Chatbot Builder and is included in their CRM hub.

The Service Hub has integration options for more than 50 apps, most of which incur an additional fee.

Hubspot Details

Owned by
Hubspot
Year founded
2006
HQ Location
Cambridge MA, United States

Hubspot Notable Customers

Stella
Trello
Zoom

Hubspot Pricing Model

  • Contacts Based
  • Feature Based
  • Seat Based

Hubspot has a complicated pricing system where it is not directly clear which Hub will meet your needs. Live Chat is included in all Hubs except the Operations Hub.

A Free Tools plan, with limited functionality for most tools, is available for all Hubs for an unlimited number of agents. The Starter CRM Suite, including tools from all Hubs, begins at $50 per month on a monthly billing cycle. You can also create your own bundle but it gets more expensive when you use more than 2 Hubs.

The paid plans for every Hub start at $20 per month for 2 agents to use the included paid tools and features. Extra seats cost $25 per seat per month.

The following prices are for monthly billed Service Hub subscriptions. All plans have a 14 day free trial.

  • Free Tools: $0

  • Starter: $20 per month

  • Professional: $500 per month

  • Enterprise: $1200 per month

Agent Platform

Website Dashboard

Agent Tools

Canned Replies

Channel Switching

File Sharing

Ticketing

Pre-chat Options

Canned Replies

Channels

Email

Facebook Messenger

Website Chatwidget

Customization

Colors

Display Name and Title

Logo

Tagline / Description

Agent Platform

Website Dashboard

Agent Tools

Canned Replies

Channel Switching

Ticketing

Pre-chat Options

Canned Replies

Channels

Email

Facebook Messenger

Website Chatwidget

Customization

Colors

Display Name and Title

Logo

Tagline / Description

Plugins

WordPress

Plugins

WordPress