Trengo versus Formilla

Trengo, a VC backed scale-up from the Netherlands has been growing at an impressive rate. They have been around since 2015.

Trengo describes their product as Smart Conversations Platform. A clever way to include their omnichannel chat products, combined with their automated chatbots, to man customer support channels for their customers.

Their platform is priced per agent, and the price per agent increases when more functionality or features are required.

The lowest price per agent is $15 and the minimum requirement is 2 agents to set up your account.

Notable customers of Trengo include Toyota, Nubikk and Rotterdam University

Formilla has been in business since 2012, mainly focusing on live chat and marketing automation. They also offer Managed Live Chat, which you can use to backup or outsource your customer service and let Formilla handle your chats by their highly-trained live chat agents. Managed Live Chat starts at $69.00 per month for up to 10 chats.

Their live chat integrates with WordPress, Weebly, Shopify, Wix, Joomla, and more. It includes features like AI and custom chatbots, language support, and custom branding.

Formilla’s plans start a $24.99 per month. All paid plans have 2 seats (they call it agents) included, extra seats can be added for an additional fee. They have a free plan for small businesses with up to 30 chats per month and 1 seat. A 15 day free trial is available.