POWR versus Formilla

POWR offers a complete suite of no-code eCommerce solutions with more than 60 apps and plugins, mostly aimed at platforms like WordPress, Squarespace, and Shopify.

Their live chat plugin connects through Facebook Messenger. Meaning, POWR may not be a good choice for businesses that have concerns about Facebook’s policies and reputation.

The customization tool for the chat widget is easy to use but constrained, even with their more expensive plans.

POWR’s commercial approach is different from their competitors’. They have a dual pricing system for their products that may seem simple at first but can get complicated and costly quickly.

Firstly, they offer complete suites that are billed by a maximum amount of traffic on your website. The plugins will stop working if this amount is exceeded. A free suite with a restricted number of apps is available for sites with traffic up to 250 views per month.

Secondly, they offer subscriptions per app or plugin for a set price. This applies to their live chat plugin as well. A free plan with limited features is available. Their paid plans starts at $5.49 per month. There are no free trials available.

Customers of POWR are mostly small businesses. A few of them share their success stories on the POWR.io website.

Formilla has been in business since 2012, mainly focusing on live chat and marketing automation. They also offer Managed Live Chat, which you can use to back up or outsource your customer service and let Formilla handle your chats with their highly-trained live chat agents.

Their live chat integrates with WordPress, Weebly, Shopify, Wix, Joomla, and more. It includes features like AI and custom chatbots, language support, and custom branding.