OpenWidget versus Gosquared

OpenWidget is a free eCommerce widget launched in November 2022 by LiveChat.inc. It is not a real-time live chat but has 4 important features.

• Contact form (email)
• Product cards to promote deals
• FAQ section
• Widget customization

It is easy to set up but offers limited customization options, as can be expected for such a free tool. There is no option to upload images, they have to be linked to a URL. All changes are applied to the widget on your website in real time without the need to replace the script.

It has plugins for popular eCommerce platforms like:

• BigCommerce
• Google Tag Manager
• OpenCart
• Shopify
• Squarespace
• Woocommerce
• WordPress

Gosquared, started in 2006, defines itself as a provider of growth software for subscription businesses. Their services consist of customer engagement, live chat, and web analytics.

GoSquared live chat has integrations with platforms like WordPress, Zapier, and Zendesk. It offers the possibility to import customer data from a.o. Intercom and Salesforce. The number of available features for live chat is relatively limited.

The prices of their plans for live chat are based on the number of seats. Additional subscriptions are available to add more advanced analytics or a team inbox.

All plans include a basic set of features, starting at $29 per month for 1 agent. It’s possible to subscribe to a 7 day free trial on all plans.