Hubspot versus POWR

Hubspot has a wide range of tools and products for inbound marketing, sales, and customer service. They offer 5 Hubs for each respective suite.

The idea for Hubspot was conceived in 2004 by two graduate students at MIT who saw the need for a more helpful, less interruptive, customer service platform. Nowadays, Hubspot has over 140,000 customers in 120+ countries and can be seen as one of Salesforce’s main competitors.

Hubspot’s products and plans are sorted into Hubs for Marketing, Sales, Customer Service, CMS, and Operations. You can combine the Hubs to create your own bundle or choose the complete Hubspot suite. Their Live Chat is included in the Free Tools plan of the Service Hub. This suite also includes the free features of their CRM Hub.

In 2017 Hubspot acquired a company named Motion.ai, a company purely focused on creating the best chatbots. Motion.ai is now known as Hubspot’s Chatbot Builder and is included in their CRM hub.

The Service Hub has integration options for more than 50 apps, most of which incur an additional fee.

POWR offers a complete suite of no-code eCommerce solutions with more than 60 apps and plugins, mostly aimed at platforms like WordPress, Squarespace, and Shopify. They have apps for social media tools, form builders, surveys, popups, payment buttons, website media, and of course, live chat.

Their live chat app connects through Facebook Messenger. A Facebook page and Messenger are required for the live chat app to function. Meaning, POWR live chat is not a suitable option for businesses that do not use Facebook or have compliance requirements that conflict with Meta’s policies and reputation.

The POWR website can be difficult to navigate and find all information you need, especially regarding the live chat and its features. The customization tool for the chat widget is easy to use and offers a lot of options. However, most options are only available in the more expensive plans.

Customers of POWR are mostly small businesses. A few of them share their success stories on the POWR.io website.