Hubspot versus Live Agent

Hubspot has a wide range of tools and products for inbound marketing, sales, and customer service. They offer 5 Hubs for each respective suite.

The idea for Hubspot was conceived in 2004 by two graduate students at MIT who saw the need for a more helpful, less interruptive, customer service platform. Nowadays, Hubspot has over 140,000 customers in 120+ countries and can be seen as one of Salesforce’s main competitors.

Hubspot’s products and plans are sorted into Hubs for Marketing, Sales, Customer Service, CMS, and Operations. You can combine the Hubs to create your own bundle or choose the complete Hubspot suite. Their Live Chat is included in the Free Tools plan of the Service Hub. This suite also includes the free features of their CRM Hub.

In 2017 Hubspot acquired a company named Motion.ai, a company purely focused on creating the best chatbots. Motion.ai is now known as Hubspot’s Chatbot Builder and is included in their CRM hub.

The Service Hub has integration options for more than 50 apps, most of which incur an additional fee.

LiveAgent offers an all-in-one support helpdesk. What started out as a simple software development company from Slovakia, turned into a hyper-focused customer service company. It all started when they couldn’t find any software with the functionality they believe is essential for customer support.

Since LiveAgents’s start in 2006, they have been improving their products and functionality to offer a staggering 175+ features and more than 220 integrations, plugins, and apps.

A unique feature of LiveAgent is gamification to increase your agents’ engagement and promote healthy competition. You can award badges and rewards based on the evaluation of an agent’s performance.