Futy versus Formilla

Futy is a Dutch provider that mostly targets the local market but has options for English or multilingual widgets. Their website is only available in Dutch, though.

With the Futy Dynamic Lead generation chatbots, your website visitors can be converted into Leads in a user-friendly manner, for example via email, WhatsApp, telephone or video call. The excellent analytics integration will help you keep track.

You can choose from 15+ templates with different buttons and combine specific functionalities to display on pages of choice, however it suits your needs. The widgets can contain links to multiple channels and contact forms like a call back request, planning a video call with Calendly, or to request a quotation.

Futy offers a free plan, with basic templates (single channel widgets), which has a maximum of 20 leads (a lead is a visitor of your website who contacts you through the widget) per month. Although the free widget is a good way to test the waters, you will probably exceed that limit in no time at all.

Futy’s flat pricing system is straightforward, you pay per website. The paid plans start from $17.50 per month with access to the basic templates and no limit to the number of leads.

More expensive plans do include more features and integrations. Premium templates as well as live chat integration with Tawk.to is available in the Standard plan starting at $35 per month.

Futy has a free trial of 14 days on all plans.

Formilla has been in business since 2012, mainly focusing on live chat and marketing automation. They also offer Managed Live Chat, which you can use to backup or outsource your customer service and let Formilla handle your chats by their highly-trained live chat agents. Managed Live Chat starts at $69.00 per month for up to 10 chats.

Their live chat integrates with WordPress, Weebly, Shopify, Wix, Joomla, and more. It includes features like AI and custom chatbots, language support, and custom branding.

Formilla’s plans start a $24.99 per month. All paid plans have 2 seats (they call it agents) included, extra seats can be added for an additional fee. They have a free plan for small businesses with up to 30 chats per month and 1 seat. A 15 day free trial is available.