Formilla versus POWR

Formilla has been in business since 2012, mainly focusing on live chat and marketing automation. They also offer Managed Live Chat, which you can use to back up or outsource your customer service and let Formilla handle your chats with their highly-trained live chat agents.

Their live chat integrates with WordPress, Weebly, Shopify, Wix, Joomla, and more. It includes features like AI and custom chatbots, language support, and custom branding.

POWR offers a complete suite of no-code eCommerce solutions with more than 60 apps and plugins, mostly aimed at platforms like WordPress, Squarespace, and Shopify. They have apps for social media tools, form builders, surveys, popups, payment buttons, website media, and of course, live chat.

Their live chat app connects through Facebook Messenger. A Facebook page and Messenger are required for the live chat app to function. Meaning, POWR live chat is not a suitable option for businesses that do not use Facebook or have compliance requirements that conflict with Meta’s policies and reputation.

The POWR website can be difficult to navigate and find all information you need, especially regarding the live chat and its features. The customization tool for the chat widget is easy to use and offers a lot of options. However, most options are only available in the more expensive plans.

Customers of POWR are mostly small businesses. A few of them share their success stories on the POWR.io website.