Formilla versus Intercom

Formilla has been in business since 2012, mainly focusing on live chat and marketing automation. They also offer Managed Live Chat, which you can use to back up or outsource your customer service and let Formilla handle your chats with their highly-trained live chat agents.

Their live chat integrates with WordPress, Weebly, Shopify, Wix, Joomla, and more. It includes features like AI and custom chatbots, language support, and custom branding.

Intercom has some of the world’s largest tech companies among its clients. As an industry-leading provider of live chat and in-app messaging, they have an impressive amount of features and an unrivaled level of customizability.

Intercom’s conversational support funnel is set up to efficiently filter support requests. Support tickets trickle through from proactive support to self-serve support via their knowledge base, to actual human support. Inbox automation can be set up to quickly prioritize tickets. Team efficiency and customer experience metrics are an integrated part of the platform.

Intercom leaves no matter to chance and knows that live chat needs to connect seamlessly with your existing software stack. For this purpose, an incredible number of integrations and apps in multiple categories can be found and installed through their app store.