Boei versus Slaask

Boei is a Dutch company founded in 2021 with the main focus on turning website visitors into leads. When someone makes contact through Boei they automatically become a lead. Leads can then be answered in another app or in the official apps (e.g. WhatsApp).

Boei aims to serve as the front end for customers to contact you, offering many integrations and plugins with that specific goal in mind. You can communicate through other platforms with a single button on your website.

Slaask is hyperspecialized and 100% Slack-based. It allows you and your company to unify all of your internal and external communication: interact with your leads and customers wherever they are (your site, Facebook page, Twitter page, iOS app, Android app, your mailbox, etc.) from Slack.

Having your internal and external communication in the same place, tab-toggling is a thing of the past, no more time is wasted switching between different tools as everything happens in your Slack workspace.

Slaask offers a Marketplace, Meetings feature, and Conversation Flows to create specific paths for your customers to follow based on their needs. The flows can be either 100% automatic or combined with human interaction to filter incoming conversations and focus on the ones most important to your business.

We wrote an article that includes Slaask as one of the 6 best Slack Chat Providers in 2023.